
Building Your Tribe: Mastering the Like, Know, Trust Factor with Email Marketing
A Talk by Melissa Seideman (CEO, Not Another Virtual Assistant (NAVA))
About this Talk
Are you tired of seeing your email subscribers as just another number on a list? In today's crowded digital landscape, generic, hard-sell emails fall flat. The secret to a loyal, engaged audience and a thriving business isn't just about sending emails; it's about building a genuine relationship and connections.
This session will show you how to move beyond traditional emails to cultivate the "like, know, and trust" factor, turning your email list from a simple contact database into a community of raving fans. We'll explore the art of authentic connection and learn how to write emails that don't just land in the inbox, but truly resonate with your audience.
In this session, you will learn how to:
- Strategically nurture relationships with your subscribers to foster brand loyalty.
- Craft compelling stories and share your authentic voice to make people "like" and "know" you.
- Build credibility and authority, establishing the foundation of "trust."
- Create an email marketing calendar that focuses on value, not just sales pitches.
- Turn the powerful foundation of trust into sustainable business growth.
This session is perfect for entrepreneurs, small business owners, content creators, and marketers who want to build a more meaningful and profitable connection with their audience. Stop shouting into the void and start building a tribe that loves what you do.